TRUE VIRGIN BEAUTY BAR
TRUE VIRGIN BEAUTY BAR
Opening hours
- Sunday
- Closed
- Monday
- 10 AM - 4 PM
- Tuesday
- 10 AM - 5 PM
- Wednesday
- 10 AM - 5 PM
- Thursday
- 10 AM - 5 PM
- Friday
- 10 AM - 5 PM
- Saturday
- 9 AM - 3 PM
Shop #26 16 West Trade Way
Portmore, St Catherine 0000
Portmore, St Catherine 0000
Our Booking PolicyHi,
Welcome to becoming a TRUE BEAUTY. Please note that the duration time per service is not accurate. A NON REFUNDABLE DEPOSIT is required to confirm appointment. Once you’ve booked your appointment check email for deposit details.
*READ DETAILS
Welcome to becoming a TRUE BEAUTY. Please note that the duration time per service is not accurate. A NON REFUNDABLE DEPOSIT is required to confirm appointment. Once you’ve booked your appointment check email for deposit details.
*READ DETAILS
Hi,
Welcome to becoming a TRUE BEAUTY. Please note that the duration time per service is not accurate. A NON REFUNDABLE DEPOSIT is required to confirm appointment. Once you’ve booked your appointment check email for deposit details.
*READ DETAILS
Services
A formaldehyde-free keratin smoothing complex that elongates the curl pattern, giving natural hair several manageable options. It elongates the hair 50-75% without breaking any bonds, and defrizzes every curly strand by sealing needed moisture in and locking extra moisture out.
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
A formaldehyde-free keratin smoothing complex that elongates the curl pattern, giving natural hair several manageable options. It elongates the hair 50-75% without breaking any bonds, and defrizzes every curly strand by sealing needed moisture in and locking extra moisture out.
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
A formaldehyde-free keratin smoothing complex that elongates the curl pattern, giving natural hair several manageable options. It elongates the hair 50-75% without breaking any bonds, and defrizzes every curly strand by sealing needed moisture in and locking extra moisture out.
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
* Enriched with honey and almond
* Yields maximum manageability
A formaldehyde-free keratin smoothing complex that elongates the curl pattern, giving natural hair several manageable options. It elongates the hair 50-75% without breaking any bonds, and defrizzes every curly strand by sealing needed moisture in and locking extra moisture out.
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
• Enriched with honey and almond
• Yields maximum manageability
• Does not break any bonds
It smooths the cuticle layer and increases hairs' tensile strength for a more relaxed, silky, shiny, healthy and manageable head of hair. It is the only complex that makes a silky straight, or naturally curly/wavy look definitely possible every day.
Key Benefits:
• Enriched with honey and almond
• Yields maximum manageability
• Does not break any bonds
This is a protein treatment designed to penetrate the hair shaft and repair hair that is extremely damaged due to exposure to chemicals, heat, and some medical treatments. Ideal for those with extremely dry, brittle and damaged hair.
This treatment provides therapeutic relief for those struggling with extremely dry, itchy, and irritated scalp. Infused with powerful botanical ingredients known for their healing properties, this collection works to eliminate dandruff, reduce flaking, and restore scalp balance for healthier, more vibrant hair.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
This is an add on service to apply full coverage permanent black hair dye.
A silk press is a non-chemical straightening service typically performed on curly or course hair. True Silk press includes wash, deep treatment, blow out, silken, trim and style.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
This treatment helps to produce stronger moisture balance, brings hair to correct ph balance, deeply hydrate and strengthens hair giving hair visible glow.
A wash and go is a natural styling method where hair is cleansed, treated, and styled with products (usually gels or mouses) while wet, then air-dried or diffused to enhance natural curl patterns without heat tools. It reduces manipulation, promotes hair growth, and lasts 3-7 days with minimal styling effort.
A silk press is a non-chemical straightening service typically performed on curly or course hair. True Silk press includes wash, deep treatment, blow out, silken, trim and style.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
A silk press is a non-chemical straightening service typically performed on curly or course hair. True Silk press includes wash, deep treatment, blow out, silken, trim and style.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
A silk press is a non-chemical straightening service typically performed on curly or course hair. True Silk press includes wash, deep treatment, blow out, silken, trim and style.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
DO NOT BOOK SILK PRESS IF YOU WEAR YOUR HAIR MOSTLY IN BRAIDS, LOCS, TWIST ECT.
HAIR MUST BE HYDRATED WHICH COMES FROM WEEKLY WASH AND TREAT.
Price depending on hair length and density. How long does it last? Depending on after care and environment, hair will revert once wash.
This is an add on service to apply full coverage permanent black hair dye to hair.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
Tape-in extensions are thin pre-taped, medical-grade adhesive wefts True Virgin Extensions applied by sandwiching natural hair between two pieces, lasting 6–8 weeks. They are lightweight, comfortable, and ideal for adding length and volume. Proper installation is essential, usually taking 30–60 minutes, with maintenance requiring sulfate-free products and avoiding oil-based products near the bonds.
Perimeter hair color is a targeted color technique focusing on the outer edges of the hair -- specifically around the face, ears, and nape of the neck, rather than the entire head.
This is an ADD ON service.
A twist out is a natural hairstyle where two-strand twists are created on damp or dry hair, allowed to fully dry, and then carefully unraveled to reveal defined, voluminous curls. it is a versatile, low-manipulation styling technique used to enhance curl patterns and stretch natural hair.
Includes treatment
There is additional cost for long hair
There is additional cost for long hair
This is a keratin straightening smoothing complex being added to your install minimal leave out on natural hair.
This is an add on service.
Hair is not included.
Hair is not included.
Traditional sew-in is a basic technique in which the sew-in extensions are attached to a flat braided base with minimal leave-out to properly conceal wefts and prevent breakages around the front hairlines.
A silk ponytail is a polished, high-tension hairstyle achieved by brushing hair flat with wax and hairspray, often after straightening, to create a smooth look without bumps. Key techniques include using firm brushes, molding with heat, creating a "swoop" or middle part, and wrapping a section of hair around the base to hide the elastic.
A half up half down hairstyle is a versatile, hybrid look where the top section of hair is secured at the crown or back of the head—often in a ponytail, while the remaining lower section is left flowing down. It combines the elegance of an updo with the comfort of wearing hair down, keeping hair out of the face.
This service includes washing and styling of sew-in extensions
This is an ADD ON service.
Half sew-in with half tape-in
KERATIN BONDS HAIR EXTENSION SOLD SEPARATELY
(Only done with True Virgin Extension purchased in salon.
K-Tip (Keratin Tip) Extensions
Experience the luxury of flawless, natural looking hair with our premium K-Tip (Keratin Tip) extensions. Each strand is individually bonded using a high-quality keratin bond, creating a seamless blend with your natural hair for unmatched movement, comfort, and versatility.
Perfect for clients who want long-lasting length, fullness, and volume without visible wefts or braids, K-Tips can be styled just like your own hair. They are lightweight, discreet, and ideal for ponytails, updos, and everyday wear.
Benefits:
• Natural looking, seamless blend
• Lightweight and comfortable
• Long-lasting results (typically 3–5 months with proper care)
• Heat styling and coloring compatible (extensions only when appropriate)
• Perfect for adding length, volume, or both
Consultation is required to determine if K-Tip extensions are the right option for your hair type and desired look.
(Only done with True Virgin Extension purchased in salon.
K-Tip (Keratin Tip) Extensions
Experience the luxury of flawless, natural looking hair with our premium K-Tip (Keratin Tip) extensions. Each strand is individually bonded using a high-quality keratin bond, creating a seamless blend with your natural hair for unmatched movement, comfort, and versatility.
Perfect for clients who want long-lasting length, fullness, and volume without visible wefts or braids, K-Tips can be styled just like your own hair. They are lightweight, discreet, and ideal for ponytails, updos, and everyday wear.
Benefits:
• Natural looking, seamless blend
• Lightweight and comfortable
• Long-lasting results (typically 3–5 months with proper care)
• Heat styling and coloring compatible (extensions only when appropriate)
• Perfect for adding length, volume, or both
Consultation is required to determine if K-Tip extensions are the right option for your hair type and desired look.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
*Full package service includes relax, treatment, trim and straighten.
Relaxing hair is a chemical process using alkaline creams to permanently straighten curly or wavy hair by breaking and reforming its protein bonds, making it smoother and easier to style, but it requires careful application, neutralization, deep conditioning, and regular touch-ups to avoid significant damage like breakage. The process involves applying a chemical relaxer to sections of hair, letting it process, rinsing thoroughly, neutralizing with a specific shampoo, and conditioning, with professional salon services.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
Relaxing hair is a chemical process using alkaline creams to permanently straighten curly or wavy hair by breaking and reforming its protein bonds, making it smoother and easier to style, but it requires careful application, neutralization, deep conditioning, and regular touch-ups to avoid significant damage like breakage. The process involves applying a chemical relaxer to sections of hair, letting it process, rinsing thoroughly, neutralizing with a specific shampoo, and conditioning, with professional salon services.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
This service includes treatment and style.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
Relaxing hair is a chemical process using alkaline creams to permanently straighten curly or wavy hair by breaking and reforming its protein bonds, making it smoother and easier to style, but it requires careful application, neutralization, deep conditioning, and regular touch-ups to avoid significant damage like breakage. The process involves applying a chemical relaxer to sections of hair, letting it process, rinsing thoroughly, neutralizing with a specific shampoo, and conditioning, with professional salon services.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
A virgin relaxer is a chemical straightener applied to natural hair to alter its curl pattern for a sleek, manageable and straight look.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
"VIRGIN" refers to hair that has never been chemically processed (no color, perms, or previous relaxers.
This is an ADD ON service.
This is an add on service to apply full coverage permanent black hair dye.
This service includes treatment
This service includes treatment.
short hair $15,000
medium hair $20,000
long hair $25,000
short hair $15,000
medium hair $20,000
long hair $25,000
*This service is done on natural hair only.
*Includes hair treatment
*longer hair length attracts extra cost.
*Includes hair treatment
*longer hair length attracts extra cost.
This service includes treatment and is done on natural hair only.
long length $16,000
long length $16,000
*This service includes treatment
*This service includes treatment
*long length $20000
*long length $20000
This is an add on service to apply full coverage permanent black hair dye to hair.
Perimeter hair color is a targeted color technique focusing on the outer edges of the hair -- specifically around the face, ears, and nape of the neck, rather than the entire head.
This service includes treatment
This is a keratin straightening smoothing complex being added to your install minimal leave out on natural hair.
This is an add on service.
Hair is not included.
Hair is not included.
Add on service
Add on service
Long hair $8,000
This is an add on service to apply full coverage permanent black hair dye to hair.
This service is done on relaxed hair with length to increase volume and must be booked with wash and treat or relaxed service
Tape-in extensions are thin pre-taped, medical-grade adhesive wefts True Virgin Extensions applied by sandwiching natural hair between two pieces, lasting 6–8 weeks. They are lightweight, comfortable, and ideal for adding length and volume. Proper installation is essential, usually taking 30–60 minutes, with maintenance requiring sulfate-free products and avoiding oil-based products near the bonds.
This service is wash and treat of half set of tape-in install
This service includes wash and treat of installed tape-in extensions.
Tape-in extensions are thin pre-taped, medical-grade adhesive wefts True Virgin Extensions applied by sandwiching natural hair between two pieces, lasting 6–8 weeks. They are lightweight, comfortable, and ideal for adding length and volume. Proper installation is essential, usually taking 30–60 minutes, with maintenance requiring sulfate-free products and avoiding oil-based products near the bonds.
Tape-in extensions are thin pre-taped, medical-grade adhesive wefts True Virgin Extensions applied by sandwiching natural hair between two pieces, lasting 6–8 weeks. They are lightweight, comfortable, and ideal for adding length and volume. Proper installation is essential, usually taking 30–60 minutes, with maintenance requiring sulfate-free products and avoiding oil-based products near the bonds.
Tape-in extensions are thin pre-taped, medical-grade adhesive wefts True Virgin Extensions applied by sandwiching natural hair between two pieces, lasting 6–8 weeks. They are lightweight, comfortable, and ideal for adding length and volume. Proper installation is essential, usually taking 30–60 minutes, with maintenance requiring sulfate-free products and avoiding oil-based products near the bonds.
This treatment helps to produce stronger moisture balance, brings hair to correct ph balance, deeply hydrate and strengthens hair giving hair visible glow.
This treatment provides therapeutic relief for those struggling with extremely dry, itchy, and irritated scalp. Infused with powerful botanical ingredients known for their healing properties, this collection works to eliminate dandruff, reduce flaking, and restore scalp balance for healthier, more vibrant hair.
This is a protein treatment designed to penetrate the hair shaft and repair hair that is extremely damaged due to exposure to chemicals, heat, and some medical treatments. Ideal for those with extremely dry, brittle and damaged hair.
This treatment helps to produce stronger moisture balance, brings hair to correct ph balance, deeply hydrate and strengthens hair giving hair visible glow.
This is a protein treatment designed to penetrate the hair shaft and repair hair that is extremely damaged due to exposure to chemicals, heat, and some medical treatments. Ideal for those with extremely dry, brittle and damaged hair.
This treatment provides therapeutic relief for those struggling with extremely dry, itchy, and irritated scalp. Infused with powerful botanical ingredients known for their healing properties, this collection works to eliminate dandruff, reduce flaking, and restore scalp balance for healthier, more vibrant hair.
This treatment helps to produce stronger moisture balance, brings hair to correct ph balance, deeply hydrate and strengthens hair giving hair visible glow.
Price separately based on design.
This treatment helps to produce stronger moisture balance, brings hair to correct ph balance, deeply hydrate and strengthens hair giving hair visible glow.
Relaxing hair is a chemical process using alkaline creams to permanently straighten curly or wavy hair by breaking and reforming its protein bonds, making it smoother and easier to style, but it requires careful application, neutralization, deep conditioning, and regular touch-ups to avoid significant damage like breakage. The process involves applying a chemical relaxer to sections of hair, letting it process, rinsing thoroughly, neutralizing with a specific shampoo, and conditioning, with professional salon services.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
The difference between a silk relax and a regular relax is using the silk press finish for light flowing silky straight hair. This service includes treatment and trim.
Team
About
Welcome to Becoming a True Beauty
Hello and welcome!
My name is Alicia Kay Hines, Owner and Operator of True Virgin Beauty Bar, where beauty, education, and healthy hair care come together.
Trained in the USA, I have dedicated my career to promoting healthy hair practices while empowering individuals to look and feel their absolute best. My journey began with a passion for hair extensions and evolved into a specialized focus on natural hair care, allowing me to develop a well-rounded approach to beauty and hair health.
At True Virgin Beauty Bar, our name reflects our commitment to authenticity, integrity, and excellence. We believe every client deserves quality service, professional care, and a personalized experience that enhances both their confidence and natural beauty.
As you begin this journey, remember that beauty starts with confidence, and healthy hair is the foundation of that confidence.
TRUE LOVE IS HAIR.
Good to know
Reviews
, Highest rated
241
9
0
0
0
5.0
250 reviews- Jacqueline Edwards·
My experience was 100/10. The professionalism of the ladies is top tier. I love the coordination of the team, that you don't have to wait on a specific person to do your complete service, so the process is smooth. I definitely love this experience, and have found the perfect place to get my beauty services.
- Gerett Powell·
I will definitely go back they were very gentle with my hair. I got exactly what I had booked for.
- Diane Selina Willis-Reid·
I had my first visit today and I was genuinely impressed. There was no waiting at all — I was taken care of right on time, which I truly appreciated. The staff was courteous, polite, and very professional, creating such a welcoming atmosphere from the moment I walked in.
The salon itself is beautiful — chic, clean, and thoughtfully designed. You can tell they take pride in their space and in the experience they provide. Everything was done efficiently without feeling rushed, and the service was excellent from start to finish.
This place has definitely become my new salon. Highly recommended. - Dahlia·
Very courteous and friendly staff. They are highly skilled, knowledgeable, and clearly know their work well. I hadn't been to a hair salon in years, but the experience was welcoming, refreshing, and enjoyable. The service was top-tier from start to finish. I will definitely be back!
- nuscha·
it was absolutely great i would definitely come back everybody was very nice i pray yr business keeps doing well❤️& i love my hair btw
- Shannon hart·
I am always satisfy with my experience
Opening hours
- Sunday
- Closed
- Monday
- 10 AM - 4 PM
- Tuesday
- 10 AM - 5 PM
- Wednesday
- 10 AM - 5 PM
- Thursday
- 10 AM - 5 PM
- Friday
- 10 AM - 5 PM
- Saturday
- 9 AM - 3 PM